Black-owned Vegan Bodycare Brand is Changing the Game: Unforgivingly Pur
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| Unforgivingly Pur |
We are constantly on the hunt for impactful Black-owned brands, in fact, we are obsessed with elevating Black-owned brands, especially those that create with a poignant purpose. One such brand is Unforgivingly Pur, a Canada-based beauty and wellness brand founded by sisters Cola and Rochelle.
The brand started when Cola's young son sadly passed away in 2014. The sisters felt the burning desire to take their self-care routines to the next level by utilising self-care focused products that are made using natural ingredients to promote holistic health and wellbeing.
One of Unforgivingly Pur's most notable products is their natural deodorant which is often compared to the globally acclaimed Native natural deodorant. One significant difference being that their natural deodorants are completely baking soda free.
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| Unforgivingly Pur Natural Deodorants |
Unforgivingly Pur produces high-quality, cruelty-free body care products such as body butter, facial scrubs, natural deodorants and wellness perfume rollers. They place a huge emphasis on using beautifully scented natural essential oils to promote emotional and mental wellbeing.
They have several wellness-focused products available on their site and they also recently launched an app to support the Unforgivingly Pur movement.
If Instagram is your jam then you should definitely follow them over there because they provide high-level value on their page with consistent content and a weekly Self-care Sunday slot where they emphasise the importance of self-love and self-care by talking about issues pertaining to health and wellness as they use their natural skincare products to relax and refuel.
We love Unforgivingly Pur and we really hope that you will too.
Head over to their online store and follow them on Instagram below:
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